We set out to prove that everything’s bigger and better when Gorton’s Shrimp shows up.
So we brought the sea to SXSW in Austin, TX.
Teaser Campaign & OOH
Welcome aboard the Shrimp Shack!
Shrimp & Cocktail
Merch
Photo Opps
Live Music
Named 3rd Most Creative Activation at SXSW 2025 by AdAge
Approx 3,500 Attendees.
60+ Influencers onsite sharing content.
2 live cooking demos by renwoned foodie influencer Shay Spence.
16 live music performances.
Thousands of drinks and shrimp served.
175 years of Gorton’s showcased like never before.
And I miraculously didn’t get a sunburn.
Ahoy…